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Bikes and Barbers roll in Switzerland

Switzerland has mountains like NZ has volcanoes.  SCOTT Bikes have innovated in the cycling world since the late 80's.  Creating bikes that deliver on high-performance and amazing ride experience is quite simply business as usual for them.


Chris and Darleen were among 40-50 independent bike store operators across NZ and Australia who were invited out to SCOTT Bikes HQ (Fribourg, Switzerland) to check out the new range of SCOTT, Avanti, Malvern Star, and Bergamont bikes being prepared for the 2020 season.




The line up - under embargo until 29 August 2019, is awesome and has something for every rider, hi-performance or no.  For sure, customers are top of their 'who-we-care-about-the-most' list.  And they're also a company that understands the importance of the independent retailer vs massive chains and perpetual discount stores in being able to deliver personalised care and attention to every rider.   Was an absolute honour to be invited out there to visit.


Beyond the awesome range of bikes, accessories, support for training and marketing, other highlights of the trip included:

  • Meeting Team Mitchelton-SCOTT who rolled in to visit on their way to starting line for the Tour De Suisse road race

  • Being among first in the world to roll-test the SCOTT e-Genius rolling with Gen4 Bosch technology enabled for NZ rolling up to 32km/hr assist and 630WH battery capacity

  • Meeting SCOTT Bikes Executive and being on receiving end of such generous and caring hospitality - #MaxMaanakitanga 

  • Checking out SCOTT Bikes new European HQ:  brand new purpose-built fully energetically self sustaining building....

  • Meeting other, amazing! independent bike retailers from around NZ and Australia.  Watch out for some serious collaborating service deals coming next season

#SCOTTBikes #BikesAndBarbers #NoShortcuts #SCOTTBikesNZ #AVANTIBikes #SCOTTBikesAU #MauriTU #MauriOra









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